out big bucks for a brand-name shirt or jeans at the hottest clothing
store, consider whether it's really worth it. Companies spend
millions of dollars on market research and advertising to teens.
They know what buttons to push to make you think you "have" to
have their brand.
Think about this:
Designer clothes aren't necessarily better quality. In fact,
some are made pretty cheaply! Examine the material and how
well it's put together. You'll be mad if it fades, shrinks or unravels
after a wearing or two.
Are you being used as a "walking billboard?" Companies
pay a lot of money for advertising space on billboards,
in magazines and on TV. They love that teens will pay them for
the privilege of wearing their logos all over town.
By buying high-price designer duds, you keep the whole
racket going. They'll keep charging high prices as
long as people will pay.
good without spending a fortune:
If you like a certain
designer style, look for "lookalike" items at discount
If you really,
really want something by a certain designer, wait until it's on sale,
or look for that brand at outlet malls.
Buy just one thing
by that designer. Then wear it with less expensive things as
the rest of your outfit. Don't waste your money on buying designer
socks or underwearmake your spending count.
Opt out of the
brand name game entirely. Buy things that make you look good,
no matter who makes them. Create your own style.
Which is the best
Brand-name jacket at trendy
store $49.99 |
Same brand-name jacket at discount
store $39.99 |
"Copycat" jacket at discount store
Answer: It's up
to you! Just remember you have choices.