Before shelling out big bucks for a brand-name shirt or jeans at the hottest clothing store, consider whether it's really worth it. Companies spend millions of dollars on market research and advertising to teens. They know what buttons to push to make you think you "have" to have their brand.

Think about this:
Designer clothes aren't necessarily better quality. In fact, some are made pretty cheaply! Examine the material and how well it's put together. You'll be mad if it fades, shrinks or unravels after a wearing or two.

Are you being used as a "walking billboard?" Companies pay a lot of money for advertising space on billboards, in magazines and on TV. They love that teens will pay them for the privilege of wearing their logos all over town.

By buying high-price designer duds, you keep the whole racket going. They'll keep charging high prices as long as people will pay.

Look good without spending a fortune:

Which is the best buy?
Brand-name jacket at trendy store $49.99	Same brand-name jacket at discount store $39.99	"Copycat" jacket at discount store $29.99
Answer: It's up to you! Just remember you have choices.