October 11, 2006
CURRAN AND R.J. REYNOLDS REACH HISTORIC
SETTLEMENT TO END THE SALE OF FLAVORED CIGARETTES
Attorney General J. Joseph Curran, Jr. today announced that R.J.
Reynolds Tobacco Company (Reynolds) and the Attorneys
General of 40 states have entered into a settlement that ends the
sale of candy, fruit and alcohol flavored cigarettes manufactured
and sold by Reynolds.
Under the settlement, Reynolds agreed to a ban in the United States
of its flavored Camel, Kool and Salem cigarettes. The agreement
also imposes significant marketing restrictions that make it virtually
impossible for Reynolds to market a flavored cigarette to youth
in the future. The following restrictions apply to any cigarettes
manufactured by Reynolds in the future that have a characterizing
flavor other than tobacco or menthol:
name of the cigarette may not be that of a candy, a fruit
or an alcoholic beverage, and may not include any of a
number of specified terms that evoke imagery of candy, fruit
or alcoholic beverages.
may not use print advertising, point of sale materials,
exterior packaging or non-age-verified direct mail or
internet advertising that contain (i) names of a candy,
a fruit or an alcoholic beverage, (ii) any of a number of specified
terms that evoke imagery of candy, fruit or alcoholic beverages,
imagery of candy, fruit or alcoholic beverages.
may not distribute scented promotional materials, such
as Lift and Sniffs or Scratch and Sniffs.
“While I appreciate Reynolds agreeing to this settlement,
I am concerned that this company was marketing candy flavored cigarettes
in the first place,” said Attorney General Curran. “We
need to protect our children from the life threatening risks of
smoking, not find new ways to addict them.”
The Attorneys General had asserted that Reynolds was violating
the 1998 tobacco Master Settlement Agreements prohibition on
youth targeting through its advertising, marketing and promotion
of its flavored cigarettes.
Among the evidence that led the Attorneys General to conclude
that Reynolds was targeting youth was: use of candy, fruit and
alcohol flavors with high youth appeal; use of advertising and
packaging with graphics, typography, colors, styles and themes
that were enticing to youth; and use of Scratch and Sniff and Lift
and Sniff promotional cards scented with sweet, candy aromas, but
with none of the scent of tobacco.
The brand styles
of flavored cigarettes sold by Reynolds that are specifically
banned by the Agreement are: Camel Exotic Blends:
Mandarin Mint, Dark Mint, Crema, Izmir Stinger, Twist, Cinnzabar,
Mandalay Lime, Aegean Spice, Bayou Blast, Beach Breezer, Margarita
Mixer, Midnight Madness, Back Alley Blend, Kauai Kolada, Twista
Lime, Winter MochaMint, Warm Winter Toffee, Blackjack Gin, Screwdriver
Slots and SnakeEyes Scotch; Salem Silver: Dark Currents, Fire & Ice,
Deep Freeze and Cool Myst; and Kool Smooth Fusions: Mintrigue,
Mocha Taboo, Midnight Berry and Caribbean Chill.
Attorney General Curran in today’s settlement are
the Attorneys General of Alaska, Alabama, Arizona, Arkansas, California,
Commonwealth N. Marianas, Connecticut, Delaware, Hawaii, Idaho,
Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts,
Michigan, Montana, Nebraska, Nevada, New Hampshire, New Jersey,
New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania,
Rhode Island, South Carolina, South Dakota, Utah, Vermont, Washington,
West Virginia, Wisconsin, and Wyoming.
To view a copy of the settlement, go to www.oag.state.md.us/tobacco/flavored.pdf.