September 7, 2006
CURRAN PROVIDES HOLLYWOOD WITH ANTI-SMOKING MESSAGES
General J. Joseph Curran Jr., announced today that he has again
called upon Hollywood’s major motion picture
studios to insert anti-smoking public service announcements in
all DVDs, videos and other newer home viewing formats of movies
in which smoking is depicted. This time, however, Attorney General
Curran sent each studio three "classic" truth® anti-smoking
campaign messages that were created by the American Legacy Foundation
and are available at no cost for the studios’ unlimited use.
Attorney General Curran, who has the lead on this project, is joined
by 40 other Attorneys General who signed the letter as well.
"I hope we’ve made an offer that the studios will be
happy to accept," said Attorney General Curran. "Public
service announcements already appear on DVDs for many worthwhile
causes and organizations, and they are often linked to themes prevalent
in the movies they precede. While we would like to see a reduction
of smoking depictions in movies seen by youth under 18, we are
hoping that the studios will take advantage of using these anti-smoking
messages whenever the movie depicts smoking."
Curran’s letter follows an earlier November 2005 request
from him, which was signed by 31 Attorneys General, to the studios
to help prevent youth smoking by inserting anti-smoking messages
on movies that depict smoking. The studios never responded to the
Attorneys Generals’ letters. Instead, Motion Picture Association
of America President Dan Glickman wrote to the Attorneys General
that only the individual companies could decide whether to run
PSAs on DVDs or videos and that the industry would consider PSAs
as one possible idea in an overall anti-smoking campaign effort.
To date, the Attorneys General have received no further indication
from the studios or the MPAA of progress on an anti-smoking PSA
Today's letter and the earlier request were sent to the CEOs of
Paramount Pictures, The Walt Disney Company, Miramax Films, DreamWorks
SKG, Sony Pictures Entertainment, MGM Pictures, Universal Pictures,
Warner Brothers Studios, Fox Filmed Entertainment, and New Line
Cinema. Today's letter was also sent to the CEOs of three independent
studios: Lionsgate, MTV Network and The Weinstein Company.
Click here to see the letter.