October 7, 2002
Sean Caine, 410-576-6357
ANTI-DRUG INITIATIVE ANNOUNCED
General J. Joseph Curran, Jr., announced a statewide anti-drug campaign
today that will result in $1 million worth of free cable air time
for anti-drug public service announcements in the coming year. The
Attorney General was joined by Wayne O'Dell, President of the Cable
Telecommunications Association of Maryland, Delaware and D.C., Maryland
Schools Superintendent Nancy S. Grasmick, and Ken Crooks, Vice-President
and General Manager for Comcast, Baltimore City in making the announcement.
anti-drug campaign will feature an interactive element for all public
and private Kindergarten through 12th grade Maryland students, who
will be asked to submit a piece of original artwork depicting their
own anti-drug message. Selected drawings, paintings, videos, songs,
poems or other forms of creative expression will then be incorporated
into a series of original anti-drug PSA's to be produced by the
Cable Telecommunications Association and aired on cable stations
throughout Maryland in 2003.
General Curran, who recently released a report on his year-long
visit with Maryland students discussing issues of concern said,
"We heard directly from students across the state that drugs
are rampant among school-aged kids at parties, hang-outs and even
in their homes. One student said, I guarantee 80 percent of
the kids in my school have tried drugs or use drugs,' that is a
staggering statement that indicates we need to do more to educate
our children and to find a way to change their attitudes about drugs."
Grasmick, who attended some of the youth forums with Curran, applauded
this new effort, "We are pleased this new program will use
the positive power of cable television to reach into the homes of
our students, parents and teachers to help inform and educate the
public about the challenges of illegal drug use facing our students
and our schools."
addition to having their works incorporated into a PSA, winning
students will also have the opportunity to meet the Attorney General
and Dr. Grasmick at a reception showcasing their submissions and
the resulting PSA's. A committee of representatives from the three
entities will choose from statewide entries.
Cable Association is proud to use our industry's on-air resources
to reach out to students in Maryland to help educate them about
the dangers of illegal drug use," said O'Dell. Crooks added,
"As the largest provider in the state, Comcast is leading the
way on this anti-drug program as we strive to make a difference
in the lives of our young people"
interested public and private Kindergarten through 12th grade students
may send their original entries to:
Association Anti-Drug Program
CATV Association of MD, DE & DC
2530 Riva Road, Suite 316
Annapolis, MD 21401