May 22, 2002
Sean Caine, 410-576-6357
SUMMER DRIVING SEASON APPROACHES, ATTORNEY GENERAL CURRAN LAUNCHES
"SAFE TRIP" CAMPAIGN
Service Campaign Highlights the Importance of Tire Safety
Attorney General J. Joseph Curran, Jr., in an effort to make travel
safer in Maryland this Memorial Day weekend and throughout the year,
today launched a public service campaign highlighting the importance
of proper tire maintenance. The "Safe Trip" campaign delivers
the message that safe travel starts with safe tires and that means
checking tire pressure before hitting the road.
tire inflation results in thousands of accidents each year,"
said Attorney General Curran. "As we approach the Memorial
Day holiday weekend and the summer travel season, we must send the
message that proper tire maintenance can save lives."
"Safe Trip" campaign is a nationwide public awareness
campaign on tire safety sponsored by the state Attorneys General.
The campaign features television and radio ads, which will air nationwide
around the three peak summer travel holidays: Memorial Day, Fourth
of July and Labor Day. The ads send the message that overloaded
vehicles and improperly inflated tires can lead to accidents
especially in hot weather.
Funding for the "Safe Trip" campaign was set aside as
part of the settlement reached in November 2001 by the Attorneys
General from all 50 states, Puerto Rico, the Virgin Islands, the
Corporation Counsel of the District of Columbia and Bridgestone/Firestone,
to the National Highway Traffic Safety Administration, approximately
41,370 people were killed and 3,031,000 were injured on the nation's
public roads and highways in the year 2001. The NHTSA estimates
that proper tire inflation could have helped save about 50 to 80
lives and prevent about 6,600 to 10,600 injuries each year.
NHTSA also found that about one of every four passenger cars on
U.S. roadways are driving with one or more substantially underinflated
tires, and that 27 percent of cars and 32 percent of vans, pickups,
and SUVs had at least one underinflated tire.
Visit the NHTSA's web page on "Tire
Safety" for information on how to check tire pressure.