AMAZON.COM AGREES TO PROTECT PRIVACY OF FORMER EGGHEAD.COM CUSTOMERS
Attorney General J. Joseph Curran, Jr. today announced that, in response to concerns raised by his Consumer Protection Division and those of nine other states, Amazon.com has agreed to protect the privacy of personal information collected from more than one million former customers of Egghead.com.
"Consumers should be able to rely upon a companyís promise to keep their personal information private," Curran said. "Companies that renege on privacy promises hurt not only their own reputations with consumers but also the confidence consumers have in making purchases with any online company."
The Egghead.com website and customer information were sold to Amazon.com. Following discussions with the Attorneys General and the Federal Trade Commission, Amazon agreed that no personally identifying information regarding former Egghead.com customers will be provided to Amazon without the customerís express consent.
Amazon.com agreed to protect the personal information of former Egghead.com customers by either destroying their information or placing the customer information under the control of a third party. Amazon could request that the third party send e-mail to former Egghead.com customers on its behalf or analyze aggregate data that does not include any personally identifying information. However, under the agreement, Amazon would not have access to the customer information without the customerís affirmative consent.