June 6, 2000
Sean Caine, 410-576-6357
MORRIS TO PULL MAGAZINE ADS WITH SIGNIFICANT YOUTH READERSHIP
General J. Joseph Curran, Jr., said today Philip Morris has volunteered
to comply with proposed FDA rules regarding advertising in magazines
with significant youth readership. As a result of the decision,
the tobacco company will pull advertising from 42 publications with
a large youth readership, including Rolling Stone and Sports Illustrated.
Curran said Philip Morris also has agreed to stop advertising on
highly-visible back covers of publications.
decision by Philip Morris comes after months of discussions between
the tobacco company and Attorneys General. Curran said the decision
by Philip Morris is a significant step in stopping marketing practices
which reach youth by the tobacco industry. A settlement agreement
reached between tobacco companies and 46 states in 1998 prohibits
the industry from marketing to children.
of the reasons we sued tobacco companies was to stop them from targeting
kids to make them the next generation of smokers," Curran said.
"We are concerned about readers, not necessarily subscribers, and
this is a major step toward reducing the exposure of our kids to
the hard sell of tobacco."
3,000 kids a day become addicted to tobacco and public health experts
contend most people can avoid becoming smokers if they can be kept
tobacco-free through the age of eighteen.
a letter to the President of the National Association of Attorneys
General, Washington Attorney General Christine Gregoire, Philip
Morris President Michael Szymanczyk said his company will suspend
advertising in any publication whose readers younger than 18 years
of age constitute 15 percent or more of the total readership or
is read by more than two million persons younger than eighteen.
Those numbers are the standards set for defining adult publications
by FDA's proposed tobacco rules.
said discussions will continue with Philip Morris about how youth
readership is measured and the reliability of those measurements.
While praising Philip Morris, Curran said other tobacco companies
have not pledged to suspend advertising and that the Tobacco Committee
of Attorneys General will continue an investigation into advertising
practices by those companies.